“If you were guacamole, would you eat yourself?! I know I would! I’d be delicious. I’d rub myself into a burrito and wash it down with a cool, tall Modelo.”
The SasGuacs! I really wanted to go outside of the box for Taco League. Initially this blobby guacamole was going to be fending off an onslaught of undesirable ingredients (i.e. onion, tomato, garlic) with a tortilla chip as a shield. There are a lot of opinions on what goes in and what never goes into guacamole. (ahem I personally actually like garlic and onion…maybe a little bit of ranch powder if I’m going to be completely honest🤪) Point is, this seemed like a great concept to go after. The change in direction this took was welcomed and ultimately the better path in the end.
The shade of green for the crown gives me a feel for itself being the guacamole and the button acts as the nut (see how fun these concepts can be?!)
Crown: Emerald Green
Visor: Emerald Green
Button: Rust
Undervisor: Rust
100% Polyester
Art Direction - Casey White (Clink Room / Brandiose)